Twitter Activity Peaks After TV Showings

TwitterTweeting related to TV programming is primarily occurring around live airings of shows — but significant Twitter activity continues in the days after an episode's original showing.

Nielsen Social says 68% of the majority of weekly program tweets are sent during live airings — 70% for reality shows, 64% for drama, and 55% for comedy.

These results came from a study of Twitter TV activity, analyzing the period three hours before and three hours after a live airing of 72 weekly broadcast and cable series programs in August and September 2014. Viewing comprised at least two episodes and more than 2,500 tweets during and live airing for each show.

In one reality program, 17,000 tweets were sent during a live airing and nearly 8,000 were sent in the three days following that live airing.

One comedy program got 7,100 tweets during its live airing and an additional 800 on that day outside the live airing.

Nielsen Social breaks down the content of tweets as follows: 46% pertained to program viewing (watching previous aired episodes); 36% came from general anticipation of episodes; 13% was talent-related discussion; and 4% about a specific promotion, quiz or poll.

1 comment about "Twitter Activity Peaks After TV Showings".
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  1. Ed Papazian from Media Dynamics Inc, December 16, 2014 at 6:30 a.m.

    Interestingly, Nielsen didn't indicate how many viewers these shows garnered. With audiences of 7-10million, a few thousand tweets, more or less, doesn't amount to much.

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